7 lowkey Black-Owned Brands to Support This Christmas

If you have a naturalista or wellness aficionado you'd like to buy a gift for, this is the listicle for you! On top of gift-giving, you can support up and coming black-owned brands. A two birds-one stone deal.




Ivy's Tea Co.


When I tell you I liiiive for Ivy's product descriptions. Honey, I live. Black culture lives all throughout this tea brand. To ice the cake, she has china bone tea sets that state 'deadass' at the bottom. You also get a discount if you subscribe to receive products every month. Now, that's something to sip on.

Try These Products

Cut It - Pepper Infused Honey

Shmoney - Orange Infused Honey

Sister Sister Tea

Red Bone

Brown and Bella Skincare


This is one of the black-owned companies I follow on Twitter but haven't actually tried yet. The owner always has great holiday sales and has amazing reviews for her whipped soap souffle. She has products for each skin concern - dark spots, acne, dryness. You name it!

Try These Products

Whipped Soap Souffle

Ultimate Holiday Box

Ooh La La Lavender

Naturaleza's Apothecary


Naturaleza's Apothecary is a holistic beauty brand owned by a black woman who aims to provide skin and hair products for all types. According to the back story, this brand was born from advice inspired by her American Indian ancestors. Each and every product is Vegan/Vegetarian, all-natural and Certified Fair Trade.

Try These Products

Aura Glow Bundle

Hibiscus Hemp Deep Conditioner

Satin - Skin Healing Oil

Beard Growth Oil

Epanouie Luxe Skincare



This luxe skincare brand is owned by a black woman who was inspired by her struggles with eczema in childhood. Her brand provides products for acne, blemishes, hyperpigmentation and more. So far, the reviews show that 93% of reviewers rated the products as 5 stars.

Try These Products

Clarifier Oil Cleanser

Apasier Sensitive Toner

Lumiere Day Creme

BLK + GRN


BLK + GRN is a marketplace specifically for holistic, all-natural products made by black owners. You'll be able to find different skincare treatments or household products for whatever wellness concerns you have. You'll see products from The Honey Pot, Co., Inua, and Effie's Paper.

View The Collections

Javielle Candles



Set the mood with bae with this black-owned candle brand. I came across this lowkey gem from Twitter one day and just had to add it to my list of businesses to support. I can't wait to get my hands on one to wrap my bedroom in sweet, warm, Houston-handmade scents. Neither will your New Year's kissee.

Try These Products

Hoodie SZN

Red Bottoms

D'Angelo

Eu'genia Shea



This family-run black-owned business aims to sell shea butter moisturizers laden with natural essential oils, all while demonstrating ethical sourcing practices in Ghana. The packaging on these is the most eye-catching I've seen for natural shea butter. Check them out!

Try These Products

Shea Butter Gift Pack

Pregnancy Strength Shea Butter

Which brand would you like a review for? Comment below