Thanks for volunteering to contribute to wellnesce! We’re teaming up with some of the most inspiring minds in the world of wellness and productivity to educate founders (who are women of color) about work-wellness balance. By partnering together, we want to showcase your thoughts while promoting your own brand as a trusted wellness resource in our space.

Being a fairly boutique media agency, we get inbound leads all the time who aren’t quite the right fit for our services. When that happens, we prefer to refer these leads to other platforms that are more fit for their guest posting ideas.

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With that in mind, here are some guidelines and recommendations for each piece of content that you submit. 

(Currently, we are not providing compensation for digital content).

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List of Desired Blog Post Themes and Topics

In general, we accept guest content for the following themes:

• Wellness + self-care (Think: tips, guides, how to’s, and advice for founders. Special brownie points if targeted towards women of color). 

• Entrepreneurship + small business 

• Routines + rituals

• Mindset + mindfulness

• Time management + productivity

• Anything about wellness and productivity that you think will benefit our target audience: women of color who are founders seeking work-wellness balance.

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While brainstorming what to write about, ask yourself these questions:

• Will this topic be relevant to the wellnesce audience?

• Will this post offer wellness + productivity solutions (that don’t require making new purchases)?

• Am I qualified to write about this topic?

• What insight can I bring to this topic that nobody else can?

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When in doubt, get in touch with Destinie Pittman, our Founder and Editor-in-Chief, at info@wellnesce.com. Please allow up to 48 hours for response.

 

Guest Post Content Tips

The guiding light behind our agency is to share wellness and productivity content using candid, conversational, and concise messaging… nothing product-focused or promotional. Think about it as if the brand voices of Fenty Beauty and Apple had a brand baby… a lil cheeky and colloquial, but straight to the point. 

 

We’ve built a high level of trust with our customers because they know we will never push something on them that we don’t 110% believe is in their best interests, even when that means telling them not to use our services. Being overly self-promotional destroys that trust, even if your advice is good.

Instead, use our platform to showcase your expertise with a potentially new audience. If people find your content valuable, they’ll research you all on their own. Likewise, our team will happily use your content to make warm introductions to you when appropriate.

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Posts should be 800 – 1,500+ words in length. This is a wide range, however, use whatever length in this range to get your point across in as few words as possible. Like we said, be concise. Conversational doesn’t need to be wordy. We find this range is a sweet spot with our readership, and you’ll fit in with the rest of our blog this way. Longer is good, too.

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Break up your content, so it’s easy to read. This means including headings, subheadings, bullets, and any other visual elements to increase the readability of your piece.

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Write in a natural, conversational tone. We want to share content that is informative, but not sterile. We’re producing media content — not Wikipedia pages, so don’t shy away from showing off your sense of humor. That said, if your guest post was a movie, the highest rating we’d want to see on it is PG-13.

 

All content MUST BE ORIGINAL. We do not accept duplicate or syndicated content as guest posts. If your post has appeared anywhere else on the web, we can’t publish it on our blog. If you quote other content, link to it.

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Always name your sources. We understand that you’re an expert, but our audience might not be so sure. If you’re going to drop some stats (ie: “open rates jumped 55 percent overnight”), link back to the original source.

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Talk about your real-world experience. Talk about mistakes you’ve made, plans you’ve built, and strategies you’ve executed. Draw on your own personal experience to speak authoritatively about what you know.

Take a position. If you disagree with common wisdom on a topic, talk about why the mainstream point of view is wrong or misleading. Back up your perspective with facts. Take screenshots. Include interesting data. Support your arguments with external references.

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Other Things to Include in Your Guest Post

• Statistics. (When applicable). Research shows that 94 percent of people are 53 percent more likely to believe content that’s supported by 26 percent more data. (Okay, that’s made up. But try to include verifiable first or third party research, statistics, and data in your post. And be sure to link to your sources!)

• Outbound Links. Does somebody else have a great point of view on a topic? Want to make sure people know a certain definition of a word or concept? Link to it. Make sure these links are to authoritative sites. Only link to your site if it’s a highly relevant blog post.

• Lists and Bullets. We’re fans. Readers are fans. Most people skim articles until they find the value. Bullet points make this easy.

• Actionable Takeaways. Recap the takeaways of your article as bullet points at the end of your post and post a question to get the reader engaged.

 

NOTE: *wellnesce reserves full editorial control and may edit or tweak submissions as we see fit. These tweaks include anything from removing too much self-promotion, to optimizing for SEO, edits both small and large, and more.

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Guest Post Logistics

• First, we’ll collaborate to agree on a topic and title. Don’t start writing until we’ve done this!

• Once we’ve agreed on the topic, give us a deadline for when you expect to submit the article for us to review.

• After you’ve written your draft, fill out the form below with your attached document. (.doc, .or .docx).

• We’ll make edits in this Doc, so make a copy if you’d like to keep an original version of your writing.

• Send a short, couple sentence bio. This can include a link to your LinkedIn profile and/or your website.

• We’ll let you know when the post is scheduled to go live.

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Guest Post Promotion

Please feel free to promote your post through your social media, newsletter, or link to it from your blog.

You can even include a snippet of the post on your blog, with a link back to the original content on our site (this is important so that we both avoid duplicate content penalties).